Elizabeth Foughty A common challenge I see at an organization? Objectives, strategies and tactics – one of these is missing, people don’t understand what is changeable, or someone has conflated them. For instance – and most commonly – there will be an objective: Grow Revenue.  And tactics: e.g., Increase marketing leads at the top of … More Objectives, Strategies, Tactics and why it’s so easy to confuse these 

Elizabeth Foughty Tl;DR It’s too silo’d and niche otherwise.   Even in large organizations, B2B go-to-market needs to be an overarching strategic ensemble cast, that seemlessly works together.  You cannot and should not have a sales strategy unsupported by a marketing strategy, a product strategy not fed by market insights, a professional services team doing projects … More Why do I always use the phrase go-to-market (instead of just sales, marketing, business development etc)?

Elizabeth Foughty I’ve frequently referred to myself as a recovering project manager when discussing my history in software project management (I never met a Kanban board I didn’t like). But all jokes aside, my background in agile methodologies has been incredibly valuable in customer-facing roles. Drawing from my experience in running agile projects, I’ve observed … More Embracing Agility in Go-to-Market Teams: Lessons from Software Development