Frequent Oversights in B2B Social Media Marketing @ Startups

June 9, 2023

Elizabeth Foughty Having been immersed in the world of social media since its inception (I first wrote about it in 2009 when it was still called Web 2.0!), and spent the last 7 years in startups, I have had the opportunity to see B2B social media marketing done well, and also which elements are frequently … More Frequent Oversights in B2B Social Media Marketing @ Startups

It’s crucial to market your IT security efforts as a startup, here’s why.

May 31, 2023

Elizabeth Foughty Introduction: In this digital era, where data breaches and security incidents are common, marketing your IT security as a B2B startup becomes a vital aspect of establishing trust with customers. By proactively showcasing your commitment to robust cybersecurity practices, you can differentiate your startup from competitors, build credibility, and attract valuable business opportunities. … More It’s crucial to market your IT security efforts as a startup, here’s why.